top of page

Bringing Korean Skincare Innovation to the US

Your dedicated US Go-To-Market Orchestration Partner

Forging the path: Regulatory and Go-to-Market Strategy

  • Define the regulatory pathway

  • Build the Go-To-Market blueprint 

  • Ensure marketing compliance

Priming the engine: US marketing infrastructure activation

  • Select, contract, and manage vendors 

  • Establish clear accountability and metrics

Differentiate in the market: Brand presence and trust building

  • Oversee US marketing campaigns 

  • Develop clinician education & advocacy

  • ​Establish customer and clinician feedback loops

Pharma-grade discipline for Korean Cosmeceuticals

Discover how Minaria Strategies is applying pharma-grade discipline from regulatory to retail

When entering the US, Korean skincare brands are met with regulatory complexity and a fragmented vendor landscape. We act as your central control tower, managing and executing on your end-to-end US needs. We ensure your strategy is aligned and your growth goals are met with risk-based strategies and execution, transforming your scientific innovation into market power.

What sets us apart

Regulatory and Clinical Understanding 

Go-to-Market & Commercialization Strategy

Localized Marketing

We rely on our pharmaceutical background  to bring complex cosmetic products to the US market with highly disciplined methodologies

Our team brings extensive, hands-on commercial strategy and execution experience, having supported high-growth brand strategies across differing stages in the lifecycle

Situated in NYC, the hub of K-American influence, we are uniquely positioned as the cultural and commercial bridge for K-beauty brands.

bottom of page